Jinan gen kai industrial is large machinery manufacturing group, a sino-american joint venture enterprise logois composed of 4 C, push each rotation, emphasis on the go all out to promote the success of clients business concept and the development of the globalization vision, the four C interdependence mutual confluence, unity and mutual assistance, manifested the enterprise and customer cooperation, a total of win and the team's cohesion and centripetal force; Four C represent ciretivity (creativity), cooperative (cooperation), conscientious (honesty) seriously, cordial (passion).